It may be Big Pharma’s favourite buzzword. But every time I hear about new “breakthrough” drugs, I feel it’s time to run away – fast and in the other direction.
When a new drug gets the American Food and Drug Administration’s (FDA) breakthrough stamp of approval, it often means it’s barely been tested – and probably has risks we don’t even know about.
In fact, a few years ago the FDA approved Sovaldi as a breakthrough hepatitis drug and we only learned later that it can cause a potentially deadly reaction when combined with heart drugs.
But a frightening new study proves that mainstream doctors are falling for this breakthrough swindle time and time again – and that could be putting you or someone you love right in harm’s way.
A new survey in JAMA gave doctors a choice between two drugs – a real one, and a placebo that had supposedly been given breakthrough status by the FDA.
And in 9 out of 10 cases, the doctors chose the faker “breakthrough” drug.
Even worse, more than half of these doctors also thought that the FDA would require strong clinical evidence — as in with randomized clinical trials — in order to give a drug the “breakthrough” label…
But in the case of prescription drugs, most of these breakthrough drugs on the market today weren’t even tested against existing drugs… only against placebos.
So while the new drug may be better than nothing, it may not be better than what you’re already taking… or better than a drug that’s been on the market long enough for the medical community to figure out all of the risks associated with it.
The truth is, the pharmaceutical giants makes a fortune from their new, high-priced drugs… for which there are no affordable generic alternatives (yet).
This study calls for a revaluation of the term “breakthrough,” but it’s probably just the first of many buzzwords that will be used to sway mainstream doctors into pulling out their prescription pads for the new flavour of the month drug.
Meanwhile, researchers are making real breakthroughs in natural cures that not only outperform placebo, but some of which even outperform over-the-counter and prescription medications.
These natural alternatives just don’t have the big marketing campaigns behind them… or manufacturers with pound signs in their eyes.
Before you’re convinced to take any new drug, do your homework. Ask your doctor what his other patients’ experiences have been on the drug. Read the label yourself – especially the fine print – and compare it to your other options.
I’ll keep sharing the latest true breakthroughs with you… and uncovering the very real risks behind the fake breakthroughs.
Because mainstream doctors may be fooled, but you don’t have to be.
Doctors Often Overestimate Promise of Newly Approved Drugs, nlm.nih.gov/medlineplus/news/fullstory_158267.html